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Public Relations, Advertising and Social Media

    Bachelor of Arts
    Erie, Pennsylvania

Create and Develop Unique Campaigns with a Public Relations, Advertising and Social Media Degree from Gannon University

In an increasingly connected world, public relations professionals who have the knowledge and skills to influence, inform and create relationships with key audiences are in high demand. 名媛直播’s public relations, advertising and social media program offers a flexible, diverse and rigorous curriculum that prepares you to master the principles of the field to skillfully craft meaningful messaging.

  • Immerse yourself in hands-on learning that combines contemporary theory and dynamic skill development techniques.
  • Create persuasive messages to build brands, communication with target audiences, sell products and promote services.
  • Learn from faculty who bring a unique blend of experience in both industry and academia to the classroom.

Learn to Lead the Way in Public Relations, Advertising and Social Media

  • Build a portfolio of work that potential employers want to see beginning your first year, a great advantage when you look for your first job.
  • Learn to develop creative, multi-channel messaging targeting different audiences and gain perspective on a variety of careers, from PR specialist to non-profit manager.  
  • Gain the promotional tools needed to ensure the knowledge and skills necessary for career success through class and project work.

Experience an Exceptional Learning Environment

  • Gain valuable experience through on-campus, local, national or international internship placements.
  • The program’s location in the Center for Communication and the Arts puts access to the resources of all the university’s communication, media and arts faculty and technology at your fingertips.
  • Learn broadcasting and streaming in our award-winning radio station, WERG 90.5 FM.

Inspire Your Academic Success

Gain real-world knowledge through key courses including:

Crisis & Risk Communication: Gain a strong foundation in navigating crises and assess risks, what to do when a crisis hits and evaluating past crises to prevent future problems.

Influencer Marketing: Examine what it means to be an influencer, how to become one and how to use the influence of others to build a powerful and profitable brand.

Branding:  Master the technique of developing and launching sustainable brands and the methods to assess brand performance and profitability.

Achieve Your Possibilities

Our public relations, advertising and social media program is designed for your success. Through a flexible curriculum and high-quality educational opportunities, you can:

  • Assemble a toolkit of knowledge and skills to help you achieve career success in the fast-changing world of integrated public relations.
  • Prepare for an exciting career that includes storytelling, audience engagement and communications management across non-profit and for-profit sectors.
  • Earn an average starting salary of $40,000 or mid-career salary of $79,400, according to the Bureau of Labor Statistics.

Our Faculty Experts

Jennifer Allen Catellier

Associate Professor
Strategic Communication Prgm

Co-Director
Communication and The Arts

Associate Professor
Communication and The Arts

Lindsey DiTirro

Assistant Professor
Communication and The Arts

Program Director
Communication and The Arts

Assistant Professor
Strategic Communication Prgm

Mary Gensheimer

Assistant Professor
Communication and The Arts

Program Director
Communication and The Arts

Assistant Professor
Theatre Program

Ethan Hayden

Assistant Teaching Professor,
Communication and The Arts

Angela Howell

Assistant Teaching Professor,
Theatre Program

Technical Director
Theatre Program

Pegene Watts

Visiting Professor
Communication and The Arts

Advisor of the 名媛直播 Knight
Communication and The Arts

Jordan Wolfe

Assistant Teaching Professor,
Theatre Program

Program Director, Theatre and
Theatre Program

Megan Woller

Associate Professor
Fine Arts Program

Associate Professor
Communication and The Arts

Co-Director
Communication and The Arts

Daniel Adamus

Adjunct Faculty
Communication and The Arts

Alexandra Anthes

Adjunct Faculty
Fine Arts Program

Shawn Clerkin

Adjunct Faculty
Theatre Program

Adjunct Faculty
Fine Arts Program

Benito DiStefano

Adjunct Faculty
Communication and The Arts

Laura Domencic

Adjunct Faculty
Fine Arts Program

John-Patrick Driscoll

Adjunct Faculty
Theatre Program

Thomas Edmonds

Adjunct Faculty
Fine Arts Program

Brian Kuzman

Adjunct Faculty
Communication and The Arts

Natalie Lander

Adjunct Faculty
Communication and The Arts

Chester LaPrice

Operations Manager
WERG

Adjunct Faculty
Strategic Communication Prgm

Adjunct Faculty
Communication and The Arts

Megan Loibl

Adjunct Faculty
Strategic Communication Prgm

Alaina Manchester

Adjunct Faculty
Theatre Program

Molly Minman

Adjunct Faculty
Communication and The Arts

Adjunct Faculty
Master of Public Admin

Sean Morphy

Digital Media Center Dir
Communication and The Arts

Adjunct Faculty
Communication and The Arts

Linda Mukina Felker

Adjunct Faculty
Communication and The Arts

Jamie Murphy

Adjunct Faculty
Communication and The Arts

Anne O'Neill

Adjunct Faculty
Communication and The Arts

Lee Steadman

Adjunct Faculty
Fine Arts Program

Adjunct Faculty
Theatre Program

Kathleen Thiem

Adjunct Faculty
Fine Arts Program

Adjunct Faculty
Theatre Program

Alexander Woller

Adjunct Faculty
Fine Arts Program